Search Engine Optimization (SEO)

There is a SIMPLE and Important method to improving your departments rankings in both Google and in the Hartnell Website Search Engine results.  Create correct and appropriate meta-data for your developed pages!

Whenever you are creating a NEW page on the website:

slide showing how to create a new internal page

You are always prompted for the Following Metadata fields:

Slide depicting the metadata elements promted when creating a new page

By filling out the meta-data fields you are giving your web page the matadata needed to be found and ranked within Google and the Hartnell College Search Engine!  

ALWAYS FILL OUT THESE FIELDS!! 

Page Title: Chose a page Title that is unique (not used on other pages) and is between 10 and 70 characters for best results.

Description: Create a description of the page between 70 and 160 characters for best results. 

Tags: This is for internal use only and will allow you to find pages by grouped by tag names

Keywords: Starting woth the most relevant create a list of ten to fifteen comma seperated keywords or keyword phrases.

 

Pre-Existing Pages without Meta-Data! 

The Hartnell College website was transferred from a previous web editing software (Drupal) and put into new 'blank' templates.  All of the transferred data did not have any meta-data associated with it. It is important for every department to review thier existing pages and update/create the meta-data.

To do this select a page to review and click the light bulb (should turn yellow) to check it out:

 

screen shot of checking out a page

Once you have the file checked out then select Properties:

 

screenshot of parameters button

Select Parameters and add in your meta data! 

 

screen shot showing the meta data fields on a page

Save and Publish your file!  The Hartnell College Search Engine is updated every 24 hours.